Customer value

Immerse yourself in a world in which the spotlight is on the customer - with constantly changing usage and behavior patterns, it will be a close race for which players will establish themselves as the daily companions of customers.

Chapter highlights

It is crystal clear: OEMs can defend their lead in the battle for valuable customer relationships - nearly half of all execs and consumers agree that OEMs will also be closest to the customer in 5 years’ time.

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