Joint Global Automotive Study

Vision!

Coping with unfamiliar ground

Mindset
first!

Transformational work begins from within

Imagine!

There is no golden digitalization route: be open for different speeds, create visions and think in ecosystems

Dream!

Build bridges between the traditional automotive world and new digital players to create new network families

Open up to diverse orbits around a new center of gravity

To this day, the story of digitization in the automotive industry has been marked by uncertainty and diversity in implementation and interpretation about the focus digitization should have. In order to open up to the multidimensionality and complexity of digitization, new approaches are needed that go far beyond either purely technical product focus or pure profitability orientation.

Entering a new digital era
The automotive industry’s success is built on well-established processes and structures. But with digitalization coming from an external orbit, companies are required to re-think their business model along with their firmly established processes, structures and technologies. They must also sharpen their focus on the mind-shift around culture, leadership and the organization. In this context, automotive companies can learn from the approach that tech companies have taken – creating visions for customers and thinking in ecosystems, networks and collaborations. Read more about the secret behind creating diverse network families in the following chapter.
Shaping companies for Digital Gravity
The majority is currently in favor of adopting a uniform digitalization strategy in their company. However, the complexity of digitalization demands much broader orientation from companies. To achieve this, organizations must be open to taking a fresh approach to digitalization and tolerate different rates of implementation.
Digital roadmap for your organization
Digital transformation is heavily affecting organizational change, culture and leadership models within the automotive industry. While the industry is highly aware of these necessary changes and is undergoing self-reflection, it is not yet in the mode of the substantial mindset shift that is needed for closer exposure to Digital Gravity.
Executive summary & lessons learned
The automotive industry has enjoyed huge success. But their well-established processes and structures are beginning to change. The force behind this is digitalization.

    © 2019 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. Legal & Privacy

    © 2019 Egon Zehnder International, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording or otherwise— without the prior permission of Egon Zehnder.