Coping with unfamiliar ground


Transformational work begins from within


There is no golden digitalization route: be open for different speeds, create visions and think in ecosystems


Build bridges between the traditional automotive world and new digital players to create new network families




Dieter Becker
Global & EMA Head Automotive Practice
KPMG International

Christian A. Rast
Member of the Board Global Head Technology & Knowledge
KPMG in Germany

Aline Dodd
Global & EMA Executive for Automotive
KPMG International

Andreas Feege
Global Automotive Audit Leader
KPMG in Germany

Peter Schalk
Global Automotive Tax Leader
KPMG in Germany

Bernd Oppold
Global Automotive Financial Services Leaderr
KPMG in Germany


Gary Silberg
The Americas Head of Automotive
KPMG in the US

Sam Fogleman
KPMG in the US

Ricardo Bacellar
KPMG in Brazil

Asia Pacific

Seung Hoon Wi
KPMG in Korea

Megumu Komikado
KPMG in Japan

Norbert Meyring
Head of Automotive in China
KPMG in China


Ulrik Andersen
KPMG in Russia

Justin Benson
KPMG in the UK

Begoña Cristeto Blasco
KPMG in Spain

Laurent Des Places
KPMG in France

Angelika Huber-Straßer
KPMG in Germany

Vinodkumar Ramachandran
KPMG in India

Fabrizio Ricci
KPMG in Italy

Axel Thümler
KPMG in Germany

Egon Zehnder

Dr. Christian Rosen
Global Automotive & Mobility
Practice Leader

JIan Bolin
North America Automotive & Mobility
Practice Leader

Jiro Saruwatari
Japan Automotive & Mobility
Practice Leader

Ran Wu
China Automotive & Mobility
Practice Leader

Terence Peikert
Global Automotive & Mobility
Practice Expert

Entering a new digital era
The automotive industry’s success is built on well-established processes and structures. But with digitalization coming from an external orbit, companies are required to re-think their business model along with their firmly established processes, structures and technologies. They must also sharpen their focus on the mind-shift around culture, leadership and the organization. In this context, automotive companies can learn from the approach that tech companies have taken – creating visions for customers and thinking in ecosystems, networks and collaborations. Read more about the secret behind creating diverse network families in the following chapter.
Shaping companies for Digital Gravity
The majority is currently in favor of adopting a uniform digitalization strategy in their company. However, the complexity of digitalization demands much broader orientation from companies. To achieve this, organizations must be open to taking a fresh approach to digitalization and tolerate different rates of implementation.
Digital roadmap for your organization
Digital transformation is heavily affecting organizational change, culture and leadership models within the automotive industry. While the industry is highly aware of these necessary changes and is undergoing self-reflection, it is not yet in the mode of the substantial mindset shift that is needed for closer exposure to Digital Gravity.
Executive summary & lessons learned
The automotive industry has enjoyed huge success. But their well-established processes and structures are beginning to change. The force behind this is digitalization.

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